POLITICAL CONSULTING

/POLITICAL CONSULTING
POLITICAL CONSULTING 2018-06-12T18:21:26+00:00

“Peggy is a crucial political consulting resource for any campaign hoping to win election. She is brilliant at developing a candidate’s message and image, and then helping them to authentically connect and engage with audiences on television, on stage, and in living rooms. Peggy’s work with Fund Her has been instrumental in our success. I couldn’t recommend anyone more highly!”

Val McGinty, Founder and President, Fund Her:
Powering progressive women to lead California

How Do YOU Come Across?

How Do YOU Come Across?

Peggy Klaus political consulting

Peggy with political strategist Debbie Mesloh and Fund Her founder Val McGinty

While there are many lessons to be taken from the 2016 election, there is perhaps none more important than this: even the worthiest candidate will fail if they are not perceived as likable, confident and trustworthy. While this may seem obvious, many candidates struggle to convey these qualities and consequently, lose elections. Those who succeed, do so by connecting with people at a personal level across a variety of situations and audiences. They exhibit gravitas while also exuding a sense of humor and spontaneity. They tell compelling stories about who they are and what they truly stand for. They answer difficult questions with candor and ease while inspiring people with their enthusiasm. And, most importantly, they are authentic.

Drawing upon her background as an actor, director, and producer—along with communication techniques honed over two decades, Peggy’s only political consulting objective is to help you master the skills necessary to win! You’ll discover your own authentic voice so that you can better articulate policies, positions and personal narratives in more compelling and trustworthy ways.

While there are many lessons to be taken from the 2016 election, there is perhaps none more important than this: even the worthiest candidate will fail if they are not perceived as likable, confident and trustworthy. While this may seem obvious, many candidates struggle to convey these qualities and consequently, lose elections. Those who succeed, do so by connecting with people at a personal level across a variety of situations and audiences. They exhibit gravitas while also exuding a sense of humor and spontaneity. They tell compelling stories about who they are and what they truly stand for. They answer difficult questions with candor and ease while inspiring people with their enthusiasm. And, most importantly, they are authentic.

Drawing upon her background as an actor, director, and producer—along with communication techniques honed over two decades,Peggy’s only political consulting objective is to help you master the skills necessary to win! You’ll discover your own authentic voice so that you can better articulate policies, positions and personal narratives in more compelling and trustworthy ways.

Peggy Klaus political consulting

Peggy with political strategist Debbie Mesloh and Fund Her founder Val McGinty

Peggy is a crucial political consulting resource for any campaign hoping to win election. She is brilliant at developing a candidate’s message and image, and then helping them to authentically connect and engage with audiences on television, on stage, and in living rooms. Peggy’s work with Fund Her has been instrumental in our success. I couldn’t recommend anyone more highly!

Val McGinty, Founder and President, Fund Her:
Powering progressive women to lead California

Your customized program may include some or all of the following content depending on your specific communication goals and needs. Videotaping and critique will be provided for all skill levels.

Fundamentals

  • Assessing your communication strengths and weaknesses

  • Crafting your message

  • Promoting your message and agenda

  • Enhancing your personal narrative

  • Creating powerful introductions and conveying a positive first impression

  • Framing your positions for different audiences while maintaining authenticity

  • Managing “communication” anxiety with practice and warm-ups

Expertise

  • Delivering compelling and entertaining stories and facts

  • Increasing impact through voice, body language and facial animation

  • Handling the media: broadcast, print and online

  • Delivering strong, concise messages

  • Creating dramatic sound bites

  • Going on the offensive when necessary

  • Developing a fundraising message to win hearts and open wallets

  • Preparing for debates

Mastery

  • Staying cool in the hot seat: answering “zingers” with warmth, strength and humor

  • Understanding the reporter’s “emotional temperature”: avoiding their tricks and traps

  • Transitioning seamlessly from off-topic questions to on-message responses

  • Sounding conversational with a teleprompter

  • Navigating the “narrow band” of acceptable communication and behavior for female and minority candidates

Your customized program may include some or all of the following content depending on your specific communication goals and needs. Videotaping and critique will be provided for all skill levels.  

Fundamentals:

  • Assessing your communication strengths and weaknesses

  • Crafting your message

  • Promoting your message and agenda

  • Enhancing your personal narrative

  • Creating powerful introductions and conveying a positive first impression

  • Framing your positions for different audiences while maintaining authenticity
  • Managing “communication” anxiety with practice and warm-ups

Expertise:

  • Delivering compelling and entertaining stories and facts

  • Increasing impact through voice, body language and facial animation

  • Handling the media: broadcast, print and online

  • Delivering strong, concise messages

  • Creating dramatic sound bites

  • Going on the offensive when necessary

  • Developing a fundraising message to win hearts and open wallets

  • Preparing for debates

Mastery:

  • Staying cool in the hot seat: answering “zingers” with warmth, strength and humor

  • Understanding the reporter’s “emotional temperature”: avoiding their tricks and traps

  • Transitioning seamlessly from off-topic questions to on-message responses

  • Sounding conversational with a teleprompter

  • Navigating the “narrow band” of acceptable communication and behavior for female and minority candidates